Make digital work harder for your brand

Things move fast in digital. As little as 12 months ago, if you dropped Bing, Wave or Twitter into a conversation people would have thought you had malfunctioned. Now, however, Microsoft’s new search engine, Google’s ‘email-killer’ and the world’s hottest microblog are being talked up as the future of digital marketing.

That doesn’t mean that every new technology is right for your brand, of course. And that’s why we’ve created the second version of igdm.co.uk: to help you pilot your way through the latest developments in digital and explore just where they might fit into your marketing strategy.

In 12 sections covering both the new and the proven disciplines of digital marketing, we explore how Bing can work for your brand, how to measure return on social media and the role email will play in the impending age of Google Wave.

In each section, from affiliate marketing to mobile, we highlight the latest innovations before providing a guide on how to get the most from them. The secret, of course, is to make each channel work together and that’s why, throughout the site, we’ve spoken to top marketers as well as specialists in each area.

The digital landscape continues to change rapidly, and in another 12 months’ time will more than likely be unrecognisable. Meanwhile, if you haven’t considered how mobile apps can create great brand loyalty, how banner ads may be worth revisiting thanks to the arrival of cutting-edge formats and how a CPA model can make your cash go further, read on.

Andrew McCormick is the deputy editor of Revolution